LinkedIn Ads integration

B2B advertising: campaigns, creatives, analytics, audiences, conversions

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Overview

LinkedIn Ads is the B2B advertising platform. The Automize LinkedIn Ads connector covers campaigns, creatives, analytics, audiences, conversions.

  • Regions: Global.
  • Plans: Pay-per-click/impression.

Setting up the connection

Auth type: OAuth 2.0 (Authorization Code).

  1. LinkedIn Developers → create app + apply for Marketing Developer Platform.
  2. OAuth scope: rw_ads.
  3. In Automize → Settings → Connectors → LinkedIn Ads. Paste credentials + ad account ID.

Find your credentials at https://www.linkedin.com/developers/.


Rate limits

Per-app.


Data model

Ads hierarchy:

    Ad Account ─── Campaigns ─── Campaign Groups ─── Creatives
                                                 └─ Conversions
                ── Audiences (matched + targeted)

Available operations

9 operations available. Click any row to jump to its detail.

OperationCategoryWhat it does
Create CampaignGeneralCreate a new ad campaign
Create CreativeGeneralCreate a new ad creative
Get Ad AccountGeneralGet ad account details
Get AnalyticsGeneralGet ad performance analytics
Get CampaignGeneralGet campaign details
List Ad AccountsGeneralList advertising accounts
List AudiencesGeneralList audiences for an ad account
List CampaignsGeneralList campaigns for an ad account
List CreativesGeneralList creatives for an ad account

Operations

Create Campaign

Create a new ad campaign

ParameterRequiredTypeDescription
Account accountYestext
Name nameYestext
Objective objectiveYestext
Status statusYestext
Type typeYestext

Tips

  • name + type + objective + budget.

Create Creative

Create a new ad creative

ParameterRequiredTypeDescription
Campaign campaignYestext
Content contentYestextarea

Get Ad Account

Get ad account details

ParameterRequiredTypeDescription
Account Id account_idYestext

Get Analytics

Get ad performance analytics

No input parameters.

Tips

  • pivot by Campaign / Creative / Date. Metrics: impressions, clicks, conversions, spend.

Get Campaign

Get campaign details

ParameterRequiredTypeDescription
Campaign Id campaign_idYestext

List Ad Accounts

List advertising accounts

No input parameters.


List Audiences

List audiences for an ad account

ParameterRequiredTypeDescription
Account Id account_idYestext

Tips

  • Matched audiences (uploaded) + dynamic (LinkedIn-built).

List Campaigns

List campaigns for an ad account

ParameterRequiredTypeDescription
Account Id account_idYestext

Tips

  • Filter by campaign_group + status.

List Creatives

List creatives for an ad account

ParameterRequiredTypeDescription
Account Id account_idYestext

Tips

  • Per campaign.

FAQ

B2B targeting strength?
LinkedIn unique on company, job title, industry, seniority – invaluable for B2B campaigns.

Related connectors

See it working on your own data

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